What makes LinkedIn so valuable as leads for B2B is the people that are on LinkedIn!
What makes LinkedIn so valuable as leads for B2B is the people that are on LinkedIn. Every decision-maker in business needs to be on LinkedIn. If you’re dealing with people that are in corporate jobs, they need to be on there for their career because that’s where recruiters are going to find them.
If they’re on there for their career, that gives you access to all these people. If they own a business because they want to get new clients coming in, everyone needs to be at this party.
That’s what makes it so valuable. You want to be where your people are, where your prospects are, where your customers are. If you’re in business to business, LinkedIn is the place for that.