You have to chunk it down and start somewhere on LinkedIn. You can’t message all entrepreneurs all at once. There are millions of them on LinkedIn, but we’re going to have to start somewhere. Let’s start somewhere strategically though, my process is typically to look at where you’ve had your biggest wins. Ask a client, tell me about your best customer. What business are they in?
A great way to eliminate your competition is by specializing your messaging. Constantly testing your messages and tracking your results from your messages is another part of our secret sauce. And it really pays off.