5 Big Signals That are Above and Beyond the CTR

We dug into the patents and we figured out that there are five big signals that are above and beyond the click through and the balance rate. We therefore proceeded to building those five into the system.

These five signals are:

1. Signals coming from mobile devices

That is to say, if you do not have things going on mobile, Google doesn’t trust it because that’s what’s happening naturally. They’ve identified that with our AI, they know it’s true. So, if you’re not doing mobile, you better get ready to get kicked to the curb. If your site’s not mobile responsive, I mean you’re done. That’s imperative.

2. Proximity Search

This refers to searchers that are close to the core of the business, knowing about the brand and running brand searches to the business. And if you think about that, even a national company, it’s natural for the people in the community to know the brand and run a search from that general vicinity. So that’s what we refer to as proximity search, and Google actually measures proximity and rings, and you’ll also see that it is even built into their ad platform. So, what we do is we introduce the geo Latin lawn of the business into the system. In other words, we know that those pinpoint location, and then we look for the mobile devices that are closest to it to hit it the hardest.

3. Navigational Searches

This one goes back to natural language patterns. That is, the conversational anchor text, and also voice searches too. Whether you like it or now, voice search is already her. It’s not just coming, instead, it is here already. It is the way that most users search now, all thanks to the demographics that is getting younger, thereby changing the way people search. And these searches are specific. So, basically, search engines love conversational and specific searches – very specific searches.

You know, we used to call that long tail, but it’s very specific. And that is simply what navigational searches denotes.

At this juncture, I want to reinforce that SEO is about fake it till you make it. It always has been and it always will be. What you have to make sure of is when you make it and when you get in the ring and you win the match and they put you at number one, you better be able to back it up because they’re going to start sending you real users. They’re going to start sending you customers, the real deal. And if you don’t hold them, you’re going to shoot yourself in the foot. You’re going to destroy everything that you just did to get there.

SEO isn’t a game where you can, you can just put up a bunch of garbage and get it to rank and, and have it stick. No, that doesn’t work anymore.

4. Brand Searches

This is huge. I mean, that’s the thing that is so unfair right now to the little guy – the underdog. And like I said, you can run a search for almost anything and you’re going to see major brands at the top. I can almost guarantee if you’re looking for something to work on your house, say plumbing or anything, you’re going to see home Depot. They’re obviously going to be at the top. At the same time, if you’re looking for any kind of a product, you’re going to see Amazon. If you’re looking for real estate, you’re going to see realtor.com. The point remains that you’re going to see these big brands no matter what you search for.

Even if you’re looking for any kind of local business, guess what? Yelp’s going to show up because of the brand. That’s why those guys are holding the top spots. They’ve got the most votes because they have brand recognition. This allows you to actually play the game again. And this is what you guys are missing. I mean, you all are doing everything else – both great on page, link building, and all. But still, it seems not to work for you. Really, the fault is that gap. You’re missing something, and this is it – brand searches.

5. Pogo Sticking

Pogo sticking is the act of sending a search for a keyword that you are not found for, and then Pogo sticking back to Google search box and telling it specifically, no, dummy, you sent me the wrong thing. For me, I believe this to be the most powerful piece of the whole thing.

Having understood these signals, you should also know that if Google gets enough of those signals, it’s going to know because it’s trying to anticipate the user intent. So if enough people tell it, Hey, when I search for, you know, brass tacks, I’m looking for the brass text or not home Depot It’s going to get the picture and it’s going to start putting the brass tacks store at the top because it knows that’s what the users want. Another thing that eludes this is the search box that dropped down the recommendations, that’s where you’re going to show up too. Google can actually put you in the dropdown because of this. I don’t know if you guys have pieced this together yet, but when you show up in the dropdown box and it’s giving your brand a recommended link, when somebody actually clicks on that, guess what happens? You eliminate the competition because the only thing that comes up on that page is you, it’s you and you and you and you. It’s your website, your YouTube, your LinkedIn, your Facebook, it’s all your social media profiles and you take up the whole page. So, not only did you rank, you took up the entire page; you eliminated the competition 100%, and that’s pretty powerful.

However, if all of these aren’t enough, there is another thing that can be done. We didn’t anticipate for this, really, most likely because it’s been a byproduct. Anyways, you’ve probably heard of the three pack. Three pack is like the three local businesses that usually show up on top; pushes all the organic listings down and takes up the whole top of the page when it comes up and the featured listing of a business over on the right. Both of those spots aren’t anticipated, but we’ve seen this have effects too as well.

This is a byproduct of doing natural language patterns with Google. It gets you in the three pack, and that’s a really powerful thing because when the three-pack shows up, if you’re not in it and you’re still in the organic listing, it pushes you down so you’re not as important anymore. However, to show up in the three-pack depends on how strong the site is, and that it is connected to. That is to say, when you create your Google my business account and your maps and all that stuff, the site that you connect it to is going to depend on if that site ranks or not. So, it’s a big factor and this is proof of that because when we enforce the trust factors of the site, you show up there.
With all the tips and factors explained in this content, if you follow them religiously, then you will have no issue using the NLP Google to get your site to the top, and even in just 90 days!

If you are ready to have your LinkedIn account working for you to generate more business, schedule a call with Jimena today.

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